5 min read
Why We Focus on Underserved Markets
Large software vendors chase enterprise contracts and consumer scale. That leaves entire professions—therapists, coaches, specialized consultants—using tools built for someone else.
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Insights on building focused software for professional markets.
4 min read
The Case Against Feature Bloat
Every feature has a cost: complexity, maintenance burden, cognitive load. We explore why subtraction often matters more than addition.
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Building Integration-First Software
Modern professionals use dozens of tools. Software that plays well with existing workflows wins over solutions that demand wholesale adoption.
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From Spreadsheet to System
How we identify automation opportunities by studying the spreadsheets professionals create to fill gaps in their existing tools.
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